Most landing pages fail because they try to do everything at once. For Indian audiences, conversion depends heavily on trust, clarity, and a frictionless path to contact—often WhatsApp.
1) Trust cues above the fold
- Show your company name clearly + a credible tagline
- Add proof: logos, numbers (years, projects), testimonials
- Make contact options obvious: WhatsApp + phone + email
2) The CTA must match buying behavior
- Use a primary CTA like “Get a quote” / “Talk to an expert”
- Add a WhatsApp CTA for quick intent users
- Repeat the CTA after major sections (services, case studies, pricing)
3) Clarity beats cleverness
- One offer per page (avoid mixing too many services)
- Explain who it’s for, what you deliver, and typical timelines
- Use simple headings; keep paragraphs short
4) Speed basics (especially on mobile)
- Use properly sized images and lazy-loading
- Keep layouts stable (no unexpected shifts)
- Test on a real phone network (4G)
5) Form that converts
- Ask only what you need (name, email/phone, requirement)
- Use dropdown for service selection
- Confirm what happens next (response time, next step)
If you want, we can review your current landing page and share a prioritized improvement list—fast wins first.